FROM 20TH MAY TO 20TH AUGUST 2020.
SISTERS GRIMM GRAMMY NOMINATED SHOW ‘INALA’ WILL BE AVAILABLE ACROSS TENCENT PLATFORMS
Sisters Grimm are excited to announce that their Grammy nominated show INALA is now available across Tencent platforms, offering this content to their Chinese audience. This is another step, showcasing the commitment Sisters Grimm have in developing future audiences, and making their work accessible and building bridges between cultures.
INALA exceeded all expectations after their China tour, which reached 1,696,717 people, and Tencent, which invests heavily in talent and technological innovation, is fully supporting the distribution of INALA to China and surrounding territories.
INALA, a ZULU Ballet, is a South African dance musical, and Grammy nominated dance musical, with a large fanbase in China. An uplifting, cultural experience of song, music and dance, the music breaks language barriers, making it suitable for audiences across the world. Never, as a global community have, we been closer, or more connected, and this new partnership between tech and live performance is helping performance and storytelling become more accessible in a time where arts is an increasingly important platform.
“Tencent helps to connect users with each other, and deliver amazing and inspiring content, so it makes sense to add INALA to their growing list of content. With over 100 million subscribers, we are delighted to explore more opportunities that allow us to deliver aesthetic content, which brings joy to our diverse audiences. We are excited, and thankful for working with Sisters Grimm, and thank them for their ongoing support” – Yue Zhou, Head of music content co-operation department.
“Following an incredibly successful premiere China tour of our production INALA in December 2019 we’re delighted to offer this content to our Chinese fans and a new Chinese audience and having Tencent to do this is the best partner we could ask for in China” Directors of Sisters Grimm.
Ella Spira and Pietra Mello-Pittman are the faces behind live performance company Sisters Grimm. Former Royal Ballet Ballerina Pietra and Grammy nominated composer Ella create performances that combine dance, music and storytelling, that portray various cultures across the world.
Sisters Grimm and Tencent are excited to bring their subscribers this exciting new collaboration and release INALA onto a new audience.