The launch of the “Art of Practice” program for training in expressive arts in the Emirates

Pietra de Mello-Pitman and Ella Spera, founders of the company “Pietra and Ella for Performances and Festivals” and the artistic production company, “Sisters Grimm”, announced the launch of an artistic training program under the title “The Art of Apprenticeship” for students under the age of 18 years. Curriculum for schools in the United Arab Emirates.

This comprehensive training program is in line with the new strategic program launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, to double the number of creative companies in Dubai in the fields of content, design and culture. Throughout the program, the team aims to highlight the importance of ‘practice’ as a highly valuable transformative skill for every career option. This element of practice is deeply rooted in classical arts training, but the long-term result is a commitment to professionalism in the field of performance.

The company Pietra and Ella for Artistic Performances and Festivals specializing in the production of theatrical productions in the Emirates and the artistic production company Sisters Grimm» was established by Pietra de Mello-Pitman, a former ballet dancer in the British group Royal Ballet and attained the rank of the British Empire, Author Ella Spira, a “British Empire rank”, has dedicated her life to the intercultural and multimodal arts and international cooperation with the aim of highlighting and celebrating different cultures through the arts.

Their mission revolves around telling unique stories that affect people and drive cultural and social change with a focus on mental and physical wellness and enhancing awareness of the ecosystem, and their works and the cultures that have been celebrated have met with much interest and appeal among millions around the world.

Building on the deep-rooted foundations of classical fine arts training, which are in harmony with the experiences in the field of creative industries acquired over 35 years, Pietra and Illa have collaborated with the best creative artists in the world and achieved impressive artistic success.

Earlier this year, they were awarded “the rank of the British Empire” for their significant contributions in promoting “services in the field of international trade and creative sectors” as part of the New Year’s honor list and in honor of their achievements in promoting international trade and the exchange of ideas.

The “Art of Apprenticeship” program is based on the outstanding personal training that both Pietra and Ella enjoy in the field of classical arts, their stellar professional careers, and their original cultural productions. It charts a clear path as part of the Sisters Grimm production business that travels around the world, including the West End of London, China, Singapore and Japan.

The program will be funded by proceeds from the sales of 50 paintings from a unique collection that reflect the magnificent landscapes of the United Arab Emirates, on the occasion of celebrating the 50th anniversary of the founding of the country and the adoption of the “Non-Exchangeable Symbols” (NFT) in this work.

These artworks tell the story of the land of the Emirates, which has not only undergone transformation through different industries and sectors, but also constitutes a source of inspiration drawn from the surrounding natural environment that has brought all together to adopt a future characterized by cooperation and prominent social foundations. Within this framework, the United Arab Emirates is considered the home of all, and it opens its doors wide to welcome and welcome the world.

Among the latest additions to the company’s business centered on international shows, there is the special show for the Arab world, which will be based in the UAE, with a world tour and a music video work that reviews culture at the international level and creates bridges between nations. The lasting impact is to create an ecosystem with meaningful meaning, provide opportunities, contribute to overall growth and enhance the position of the creative sector in the region.

This year, “Sisters Grimm” launched the first digital initiative with a social impact centered on the “Covid 19” pandemic and open to public participation, under the title “The Art of the Emirates in Nature”, through which children and children up to the age of 18 years were given the opportunity to Be part of an outstanding artwork.

Where they express their creative personality while interacting and enjoying the many wonderful benefits that nature provides while enhancing interaction between families and providing the possibility of learning outside the normal environment, as well as inspiring creative expression and strengthening family communication.

This self-financed initiative witnessed a great interaction with Sisters Grimm, which received more than 1,000 works of art from more than 100 schools across the Emirates, generating a significant artistic output on the international stage. These works of art formed a three-dimensional environment for a ballet dancing painting to the tunes of the music video entitled “The Window of Imagination”, in which both Median Hamza, who sings in Arabic, and Debbie Gad, who sings in English, starred, and was viewed more than 3.5 million times on YouTube.